Jerry Jones: (sobering up) Guhhhhhh what is that SOUND?
Wade Phillips: (chuckling) Practice, coach. It’s what we do here, remember? New drill! [Blows airhorn]
Jerry Jones: CHRIST, WADE. Knock that sh*t off. It’s early.
Phillips: It’s 4 o’clock.
Jerry Jones: [guttural moans]
Phillips: Tell you what, though. This is the year, sir. We look GREAT out there.
Jones: Aw sh*t, Wade. You really think this is the year?
Phillips: ’Course I do. The boys look sharper than ever!
Jones: [curses under his breath]
Phillips: What’s that sir?
Jones: It’s not our year, Wade. You’re still here. So it’s not our year. But you know what partner? It’s not about winning Super Bowls all the time.
Phillips: It’s not?
Jones: Wade, we play to win here, but even if we don’t I’m still famous. Our stadium’s still famous. Tony’s still famous. Everybody makes money. That’s why I brought you back. You make life easier.
Phillips: How?
Jones: Because when we lose, you’re the scapegoat. Not me. Not Tony. Not the Cowboys. You. And next year, I can sign Bill Cowher, and we can keep making money and being famous.
Tony Romo: [walks over, bow-legged] He’s right, coach. That's the plan.
Phillips: How come nobody told me about all this?
Romo: You’re on a need to know basis, and you don’t need to know.
Jones: Exactly.
Romo: [chuckles] That’s a line from The Rock. Nicholas Cage plays this random nerdy dude that has to save everyone, and nobody expects him to do it, but then when it’s all over…
Jones: That’s a movie, Tony.
Romo: I know, but…
Jones: It’s a movie. [Looks up toward the sky] The NFL’s a lot like the oil business, you know. America’s addicted to this stuff. Year-in and year-out, we raise the prices and roll out new products, and they just keep buyin’ it. This is big business, and it’s America, and it’s a goddamned beautiful thing. It’s American as apple pie and drinkin’ in the mornin’.
Romo: What?